The website copy audit
Take your DIY copy to the next level with help from an expert copywriter.
Got a site that’s not capturing leads?
Your website is up and running. It’s simple, sleek and easy to navigate. But you’re not getting much traffic. And when you do, it’s not generating sales.
Maybe you know your copy needs a zhuzh, but you don’t know where to start. Or maybe you don’t quite have the funds to hire a website copywriter to rewrite the whole thing.
Enter: the website copy audit.
I take a fine-tooth comb through your existing web copy and give you feedback on what’s working, and what could be improved.
You get a second opinion from a professional copywriter who knows what will make your reader take the next steps – focusing on persuasion, clarity and readability.
The copy audit is perfect for…
• Small business owners who’ve written their own web copy
• Businesses that haven’t reviewed their web copy in a while
• Marketing teams that don’t have an in-house copywriter
Sound like you? Keep reading to find out more.
“I reached out to Hannah for a fresh pair of eyes for some of my web copy, asking her for suggestions… She shared some fantastic ideas and completely hit the brief.”
Belinda Grace Fischer
Transcreator and Marketing Specialist
What’s a website copy audit?
I go through your existing copy and analyse what’s working – and what’s not. From the hero section to those pesky little buttons, you’ll receive feedback in a kind, supportive way.
I don’t write or rewrite anything. Instead, you’ll receive actionable advice and recommendations on what changes you could make to better speak to your ideal customer, and nudge them towards that next step.
When you book a copy audit, you’ll receive a written report with bespoke feedback so that you can transform your copy strategically and confidently. It’s the perfect way to give your website a professional look, without the investment of a full service.
What exactly does a copy audit involve?
Your website copy has one job: to compel your reader to take the next step, from sign-ups to sales. But if you’re not capturing leads, a copy audit is just the ticket.
As an experienced copywriter, I look at things like:
• Your core message (and whether or not it’s easy to understand)
• The general flow of your website
• Your tone of voice
• How clearly you’re communicating the benefits of your product or service
• Any roadblocks you might have
• And more, depending on the goals of your business
What does a copy audit include?
When you invest in the copy audit, you’ll receive:
• A written report with my comments, feedback and actionable suggestions for 4 website pages
• A 30-minute video call consultation to clarify anything you’re unsure of, and answer your questions
• Email support for 14 days following the delivery of your audit
• Credit towards another copy package. If you decide that you need more hands-on help, you can use this investment as credit towards a done-for-you copywriting package for the same project
And what does a copy audit NOT include?
• Copywriting for your website. This package provides suggestions, but I can’t write anything from scratch.
• In-depth SEO advice. If you provide me with your main keywords, I can check they’ve been used throughout the site. However, I don’t offer keyword research as part of the copy audit.
Investment
The web copy audit is a one-off investment of just €299*.
This includes 4 web pages, as detailed above. More pages can be added at an extra cost of €79 per page.
*Prices may be subject to change.
Feel confident with your website
Get bespoke advice to help you capture leads and boost conversions.